The OLED display on this Samsung S90F 77" TV brings a bit of cinema magic to your living room. Because the pixels are self-lit, the TV can accurately control the shadows and highlights. Everything looks much more real with deep blacks and billions of colours that burst from the screen.
The NQ4 AI Gen3 Processor creates Samsung's best 4K experience - it's the brain of the TV, working behind the scenes to boost the brightness, colour, resolution and sound. And it's able to do this on the fly using AI and 128 neural networks. Sports, classic movies, and even the nightly news will get an upgrade to stunning 4K thanks to AI Upscaling Pro.
Plus, OLED HDR Pro gives you brilliantly bright highlights and super rich blacks for more detail in every scene.,The OLED display on this Samsung S90F 77" TV brings a bit of cinema magic to your living room.